Interview with Director of Marketing, Jared!

We interviewed our Director of Marketing, Jared!

Her Interactive: How long have you worked at Her Interactive?

Jared: A little over 2 years…

Her Interactive: What do you do as the Director of Marketing?

Jared: I manage a gifted team of marketing individuals that have a passion for Nancy Drew games and an unparalleled commitment to our wonderful fans. From a high level perspective, Marketing is tasked with 8 responsibilities:

  1. Set the marketing strategy, plan the attack and execute
  2. Focus on the customer
  3. Own the Her Interactive and Nancy Drew brands
  4. Manage outside vendors and partners
  5. Create new ideas & campaigns
  6. Communicate internally/externally (social media, PR, events, newsletters, etc)
  7. Manage a budget
  8. Understand and elevate the ROI (Return on Investment) and ROR (Return on Relationship)

Her Interactive: When you aren’t marketing Nancy Drew games, what do you do for fun? Any hobbies?

Jared: Film, travel, sports (especially soccer and college football), golfing, food, cycling, people watching, charity work, and listening to Little Jackalope giggling all day.

Her Interactive: Is there a location you’d like to see Nancy visit, or something you’d like to see Nancy do?

Jared: That’s a tough question…there are still so many wonderful places for her to visit. But for selfish reasons, I would love to see her visit Amsterdam.

Her Interactive: If you had to choose between one of the following dishes from the games, what would your choice be?

  • a. Granny’s Cajun Cooking Gumbo
  • b. German Sausage
  • c. Bento
  • d. Cuisses de Grenouille

Jared: I love Parisian food…so I would probably go with the Cuisses de Grenoulille.

Her Interactive: What is your favorite movie?

Jared: Wow…I have way too many favorite movies to list here. But I am very much looking forward to seeing “Lincoln” with Daniel Day-Lewis and “The Hobbit: An Unexpected Journey” later this year.

Her Interactive: What is your favorite TV show?

Jared: Currently my favorite show is “Game of Thrones.”

Her Interactive: What is your favorite color combination?

Jared: Red and White

Her Interactive: What’s it like to work at Her Interactive?

Jared: It’s a blast. I love my job. I am surrounded by very creative and passionate people who also love what they do. Her Interactive is a great place to work.

Her Interactive: What’s your biggest pet peeve?

Jared: Negative people

Her Interactive: Tea or coffee?

Jared: Coffee

Her Interactive: “Gangnam Style” or “Call Me Maybe”?

Jared: Gangnam Style

Her Interactive: Do you have a favorite quote?

Jared: “It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself for a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.” – Theodore Roosevelt

Thanks Jared for all of your hard work!

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