NANCY DREW AND BEACON STREET GIRLS JOIN FORCES ONLINE

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Jim Merrick
Zebra Partners
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Jim@zebrapartners.net

NANCY DREW AND BEACON STREET GIRLS JOIN FORCES ONLINE

Her Interactive and B*tween Productions Both Offer Positive Role Models for Tweens

Bellevue, WA, June 15, 2009 – Her Interactive, the designer, developer, and producer of the award-winning Nancy Drew video games, today announced an online collaboration with B*tween Productions, home of the Beacon Street Girls. The Beacon Street Girls (BSG) is a leading consumer/entertainment brand committed to the health and well-being of girls ages 8-13.

The Beacon Street Girls site has added the new Nancy Drew Dossier: Lights, Camera, Curses! mini-game while the Her Interactive site now includes Beacon Street Girls information, links and recommendations. The new Nancy Drew content on the BSG site complements a Nancy Drew virtual “locker” and Marty$Money, Club BSG’s virtual currency, found in the back of select Nancy Drew books. The two brands are currently planning a number of additional activities, including joint contests and sweepstakes.

The Beacon Street Girls COPPA-compliant site is the largest social network designed specifically for tween girls with hundreds of thousands of unique visitors every month, while Her Interactive’s website also contains an active community of preteen girls who play games and connect with each other via the site’s message boards.

“The Beacon Street Girls’ positive messages mirror those of Nancy Drew in our award-winning video games,” said Megan Gaiser, president and CEO of Her Interactive. “With the similarities in our target customer, strategies and messages, we were eager to explore ways to tap the enormous potential of our partnership to reach and help an even larger audience of girls.”

“For almost 80 years, Nancy Drew has ably represented smart independent girls everywhere,” said Addie Swartz, founder and CEO of Beacon Street Girls. “The Beacon Street Girls play a similar role in encouraging today’s girls to reach their potential, and are now her close friends online. It is gratifying to partner with a company like Her Interactive who shares our goal of creating positive role models for girls and our strategy of doing so through the actions of our fictional characters both online and off.”

About Her Interactive

Her Interactive is the pioneer of fun and inspiring interactive adventure entertainment targeted to female play preferences. The company designs, develops and publishes high-quality, award-winning mystery adventure games. More information about the company and the Nancy Drew games can be found at www.HerInteractive.com.

About Beacon Street Girls

The Beacon Street Girls (BSG) is a rich contemporary media brand designed expressly for tween girls (ages 8-13). The Beacon Street Girls deliver fun, friendship and hope via authentic characters and real-life situations that help guide girls through the drama of junior high. The Beacon Street Girls come to life through a nationally distributed book series (more than 800,000 copies sold to-date) and a powerful COPPA-compliant online experience, a virtual junior high that is the largest safe social network designed expressly for preteen girls.

Published by Simon & Schuster, the novels follow the adventures of five seventh grade friends. Random House’s Listening Library provides Beacon Street Girls audio books. The 22 full-length Beacon Street Girls novels are available internationally as well. Titles are distributed throughout Canada, have been translated into Portuguese for the Brazilian market and books are coming soon in countries as diverse as Turkey and Vietnam. Learn more about the Beacon Street Girls at http://www.beaconstreetgirls.com