Amy McPoland
VP Of Marketing

As Vice President of Marketing at Her Interactive, Amy is responsible for developing Marketing strategies for the Nancy Drew game franchise, as well as extending the franchise to new platforms. 

Amy brings over fifteen years of experience in interactive consumer marketing and brand development to Her Interactive. Prior to joining Her Interactive, she managed the brand strategy and marketing for the online Scholastic store and served as Director of Brand Marketing at MaMaMedia, Inc. Amy’s experience creating and managing strategic marketing initiatives was gleaned through stints at Mattel and Viacom. At Mattel, she was responsible for managing new platform categories, including the launch of Barbie software on PC & PlayStation. As Product Manager at Viacom, she launched the first software and console products for MTV and Nickelodeon.

Amy has been enjoying her role at Her Interactive since early 2006.