HER INTERACTIVE LAUNCHES KICKSTARTER CAMPAIGN TO FUND MOBILE GAME

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Jared M. Nieuwenhuis
206.399.3406
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HER INTERACTIVE LAUNCHES KICKSTARTER CAMPAIGN TO FUND MOBILE GAME

Crowd Source Funding Campaign Marks Entry into Mobile Gaming Market with Nancy Drew: Tomb of the Lost Queen

BELLEVUE, Wash., August 7, 2012 – Leading video game publisher and developer Her Interactive today announced the launch of its first ever Kickstarter.com campaign seeking to secure funding to bring Nancy Drew: Tomb of the Lost Queen to smart phones and tablets. By porting their award winning title to iOS and Android platforms, Her Interactive will reach a larger audience enabling Her Interactive to invest more resources into each Nancy Drew title. The campaign aims to raise $250,000 in order to bring the mobile version of the game to market. If successfully funded, Her Interactive plans to partner with game developer Adventure Mob to release the mobile version of Nancy Drew: Tomb of the Lost Queen in the first half of 2013.

“Taking Nancy Drew mobile is a tremendous opportunity and a great way for us to reach more fans,” said Stuart Moulder, CEO, Her Interactive. “Her Interactive has always been blessed with a loyal and passionate fan base, and Kickstarter gives us another way to connect with our fans and opens the door for their support of this key initiative.”

In Nancy Drew: Tomb of the Lost Queen, Egyptologists and archaeologists are abuzz about recent discoveries by a university dig team, but suspicious accidents have left the group isolated and leaderless. Is a curse burying their progress? Or is someone sabotaging their success? Find out as players assume the role of Nancy Drew and uncover the secrets buried within the Tomb of the Lost Queen!

“Nancy Drew is a timeless role model and the values she represents – smarts, confidence, independence – are still relevant with today’s girls because they know that together, they can positively impact the world,” said Megan Gaiser, chief creative strategy officer (CCSO), Her Interactive. “Nancy Drew: Tomb of the Lost Queen is an artful blend of Egyptology, mysterious secrets, great storytelling and a surprise ending that captivates the player no matter what device they play it on.”

Individuals who contribute to the Kickstarter.com campaign will receive rewards such as an Ultimate Nancy Drew Fan Journal; a leather Nancy Drew wallet; KoKo Kringle chocolate bars; voiceover lessons from the voice of Nancy Drew, Lani Minella; an all-expense paid trip to the Her Interactive studio; and an official Nancy Drew party for one lucky fan and ten of his or her closest friends.

“Nancy Drew titles are the perfect games for mobile devices and tablets, and we’re very happy to team up with the wonderful folks at Her Interactive,” said Oded Sharon, CEO, Adventure Mob. “We look forward to sharing our experience with mobile adventure game development, and from other Kickstarter campaigns.”

To view the Her Interactive Kickstarter Campaign, visit:

Her Interactive: Take Nancy Drew Games Mobile

For more information on Nancy Drew: Tomb of the Lost Queen, visit:

http://www.herinteractive.com/Mystery_Games/Nancy_Drew/Tomb_of_the_Lost_Queen/pc

About Her Interactive:

Her Interactive is the leading mystery-maker and pioneer of fun and inspiring interactive entertainment. The company, with 25 awards to its name, designs, develops and publishes high-quality, mystery adventure games and apps, and is the world leader in the mystery games category. Her Interactive’s Nancy Drew games have sold more than 9 million copies. This success, in part, is buoyed by the ever-increasing numbers of girls and women becoming avid game players. Nancy Drew players now include moms who have introduced their daughters to the girl detective, making her one of history’s longest-running iconic figures spanning generations. As the number-one PC mystery franchise since 2004, unit sales of the Nancy Drew series have exceeded those of Harry Potter, Myst and Tomb Raider.

More information about the company and the Nancy Drew games can be found at www.HerInteractive.com. Find Her Interactive on Facebook at www.facebook.com/NancyDrewPCGames, or follow Her Interactive on Twitter – @HerInteractive.

About Nancy Drew:

Nancy Drew debuted in 1930 and is still going strong. She is a smart, independent, gutsy and resourceful teen detective who can crack even the toughest case. Published in 22 languages and with more than 100 million copies in print worldwide, Nancy Drew has engaged readers and served as a role model globally for generations.

About Adventure Mob:

Adventure Mob are creating the next generation of adventure games for all platforms, with emphasis on mobile devices. Based in Herzliya Pituah, Israel, Adventure Mob utilizes the best and most brilliant Israeli artists, designers, and programmers, and has a unique technology to enable rapid and high quality adventure game development. Adventure Mob was founded in June 2011 by Oded Sharon and Oran Bar-tal and is a spinoff of Corbomite Games, their previous company that has been producing adventure and cross platform games like Pizza Morgana and Star Shipping Inc for several years now. Adventure Mob’s latest release is an iOS and Android port of Comfy’s First Steps, an adventure game for toddlers.

About Kickstarter:

Kickstarter is a funding platform for creative projects. Kickstarter is built on the belief that a good idea communicated well can spread fast and wide – and a large group of people can be a tremendous source of money and encouragement. Kickstarter is powered by a unique all-or-nothing funding method where projects must be fully-funded or no money changes hands.

 

Copyright 2012 Her Interactive, Inc. All rights reserved. Mac and the Mac logo are trademarks of Apple Computer, Inc., registered in the U.S. and other countries. Windows is a registered trademark of Microsoft Corporation in the U.S. and other countries. Nancy Drew is a registered trademark of Simon & Schuster, Inc.le Computer, Inc., registered in the U.S. and other countries. Windows is a registered trademark of Microsoft Corporation in the U.S. and other countries. Nancy Drew is a registered trademark of Simon & Schuster, Inc.

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